Statistical Concepts Made Easy

From p-values to ANOVA and regression modeling, grasp the core statistical concepts crucial for user research. Learn the basics of using Gemini to have AI guide you in these analyses.

Sampling Theory Demystified

Learn sampling theory for large and small usability and foundational/product desire studies.

Master Analytics

Learn how to use drop off funnels, heat maps, time on task and change over time graphs to maximize your ROI and revenue.

About the Creator

Hi, I'm Dr. Satyugjit Singh Virk. I hold a PhD in Educational Psychology from Columbia and have worked at big tech companies such as Meta, AWS and Alexa AI and numerous startups. I love taking complex concepts and breaking down so they are easy to understand and visual. I am also a designer, so I present research methods in a way that is very practical and UX oriented. I love puppets and teddies and hope you enjoy the exploits of product manager parrot arguing with his user researcher bunny as they learn core quantitative concepts along with you!

Course Curriculum

5 Chapters · 41 Lessons

  1. 1

    Core Quant Statistical Concepts

    1. (Included in full purchase)

      Intro to Sampling Theory / A/B Test Basics

    2. (Included in full purchase)

      Z and T tests for A/B testing click rates for two logos

    3. P-values Free preview
    4. (Included in full purchase)

      Effect sizes

    5. Confidence intervals Free preview
    6. (Included in full purchase)

      Enhancing confidence intervals

    7. (Included in full purchase)

      1 way ANOVA

    8. (Included in full purchase)

      2way ANOVA

    9. (Included in full purchase)

      Interaction effects

    10. (Included in full purchase)

      Regression modeling

    11. (Included in full purchase)

      When to use regression

  2. 2

    Sampling Theory

    1. (Included in full purchase)

      When you need large samples

    2. Sample size big picture system Free preview
    3. (Included in full purchase)

      3 major sample size scenarios

    4. (Included in full purchase)

      Comparing means for CSAT

    5. (Included in full purchase)

      Margin of error

    6. (Included in full purchase)

      Large sample size

    7. (Included in full purchase)

      When can you conclude early?

    8. (Included in full purchase)

      A/B test calculator reminder

    9. Sample size to represent a population of customers Free preview
    10. (Included in full purchase)

      Small sample usability general tips

    11. (Included in full purchase)

      Iterative research sample size

    12. (Included in full purchase)

      Down/Upsampling

    13. (Included in full purchase)

      Small sample foundational study

    14. (Included in full purchase)

      Interpreting small sample ratings and metrics

    15. (Included in full purchase)

      Defending small sample sizes to leadership

  3. 3

    Analytics

    1. Analytics roadmap Free preview
    2. Drop-off graphs Free preview
    3. (Included in full purchase)

      Comparing drop-offs

    4. (Included in full purchase)

      ROI calculations

    5. (Included in full purchase)

      Drop offs key tips

    6. (Included in full purchase)

      Heat maps

    7. (Included in full purchase)

      Time on task tips

    8. (Included in full purchase)

      Time on task: Too high

    9. (Included in full purchase)

      Time on task: Too Low

    10. (Included in full purchase)

      Change over time

    11. (Included in full purchase)

      Change via geography

    12. (Included in full purchase)

      Working with engineering to tag

  4. 4

    Advanced Data Analysis with AI

    1. (Included in full purchase)

      AI assisted UX Data Analysis (t-tests, ANOVA, Confidence intervals, ML models of NPS)

    2. AI assisted data analysis/model building with heart data set (Gemini) Free preview
  5. 5

    Other interesting offerings (courses, consulting, apps) and Goodbye!

    1. Other offerings (AI UX Course, Qual/Quant and UX Consulting/Training for team, Science sims, Meetup group!) Free preview

What People Are Saying

See how my course has helped designers, product managers and researchers upskill their quant game:

"This course helped me feel more confident in basic stats concepts, not just for user research on surveys but when I speak to data science too. It makes me feel more in the loop with what quant research is and how I can use it to make my own research more precise and impactful. I loved the puppets too, so fun!"
Albert L.

UX Designer, ServiceNow

”
"As a predominantly qualitative user researcher, this course really helped me upskill my stats and analytics knowledge. I loved the AI assisted lecture, so relevant to how things are changing, makes me feel like instead of being left behind I'm pushing ahead. I was a teacher before and I love the parrot and bunny puppets, they're so funny when they argue, reminds me of my own teammates, lol."
Bernadette B.

UX researcher, Microsoft

”
"As a business intelligence analyst, I'd never done user research, but always wanted to branch into the field. This course did a great job of leveraging my current knowledge of stats and teaching me how to apply it to market and user quant research and work with product and data science more effectively. The AI piece at the end really helped too, glad I don't have to code all this in Python myself!"
Dan F.

Business Intelligence Analyst, Apple

Ready to Elevate Your Research Skills?

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$150.00

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